In all the earnest debate about how to "sex up" classical music, one thing is never mentioned - sex itself. And yet what more potent force could there be for getting new people into classical concert halls?
Naked ambition: string quartet Bond
The market, not sharing the squeamishness of the debaters, has seized on this obvious fact with relish. Suddenly, we're surrounded by glamorous young violinists, cellists, singers and - believe it or not - bassoonists.
If you don't believe it, look at www.beautyinmusic.com, where you'll find pictured a generous acreage of musically-gifted pulchritude, listed by instrument. Among the violinists there's Linda Brava, rather better known for her centrefold appearance in Playboy than for playing in the orchestra of the National Opera of Finland.
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