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Admire John McPhee, Bill Bryson, David Remnick, Thomas Merton, Richard Rohr and James Martin (and most open and curious minds)

10.10.06

Forget the L.A. Times; How About a National Tribune? - Los Angeles Times

Michael Kinsley proposes a solution for the problems of the LATimes and its Tribune parent.

"But now imagine the Tribune chain as a single newspaper with separate editions in each of its cities. Call it the National Tribune. Or the papers could keep their separate identities, but carry a 'Tribune' insert or wraparound with national and international news. This paper would start out with towering dominance in two of the nation's top three markets (Los Angeles and Chicago) and a solid position, via Newsday, in the largest (New York). It would even have a toehold in Washington (thanks to the Baltimore Sun). All this, and Orlando too.

Like the British papers, this new national paper could go after a demographic slice of the market instead of a geographical one. It could aim for the currently unoccupied sweet spot between USA Today and the New York Times, or it could take on the New York Times directly.

I assumed that Tribune Co. must have had something like this in mind when it paid a premium for the Times-Mirror papers. But apparently it had something else in mind, or nothing at all."

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