In today's media society, in which hundreds of different media compete for the attention of viewers, readers and listeners, a great deal of importance is attached to presenting oneself. Those who know how to present themselves get noticed, and a whole raft of consultants from different horizons make sure that their protégés are presented as effectively as possible. The opportunities of personal representation and self-presentation have become democratised to an extent that would have been unimaginable many years ago. Nowadays anyone who wants to draw attention to themselves and communicate to the public an image of themselves can to all intents and purposes do so.
http://www.edge.org/3rd_culture/burda06/burda06_index.html
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