While it is an accepted fact that a true gentleman will make his tweed jacket last a lifetime - there is nothing more likely to raise the eyebrows of your companions on a shoot if you turn up wearing a garment clearly fresh from your tailor - there will always be people starting out on their journey towards true British sartorial elegance who will require such a garment.
And it does indeed appear that the young blades who are embracing the delights of single malt whisky are now also in thrall to the art of the weaver of tweed. Some of them may be your godchildren.
If only there was a way, this Christmas, to satisfy both of their new-found loves. Thankfully, there is.
The Hebridean island of Islay is home not only to eight distilleries, but an excellent woollen mill run by Mr. Gordon Covell, whose tweeds are in demand by the country’s finest tailors. Over the past few years, he has also designed tweeds for each of the island’s eight distilleries.
One of the eight, Bowmore, has allied itself with Mr Malcolm Plews of Welsh and Jefferies to offer the chance for a whisky-loving, tweed-wearer the chance to be fitted for a bespoke Bowmore tweed jacket.
As well as two fittings with Mr Plews, the distiller is also throwing in first-class travel to London, lunch at Sartoria, a two-night stay in the capital - and a whisky tasting - but it is the tweed which I know will pique your interest. The whole package costs a trifling £3,000, which is nothing for a lifetime’s wear. Your godchildren  - not to mention the guardians of British standards - expect!

The Bowmore Tweed Savile Row Experience is available now.