Silicon Valley is filled with product companies. ... Amazon is a process company. ... No other tech company does as many unrelated things, on such a scale, as Amazon.
Amazon is special not because of any asset or technology but because of its culture — its Leadership Principles and internal habits. Bezos refers to the company’s management style as Day One Thinking: a willingness to treat every morning as if it were the first day of business, to constantly re-examine even the most closely held beliefs. "Day Two is stasis," Bezos wrote, in a 2017 letter to shareholders. "Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day One."
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